Loose Id is a leading publisher of erotic romance. The California-based company is an acknowledged industry leader with almost nine years in business, operating in the black since the end of our second quarter back in 2004. It publishes between 16 and 24 titles per month by more than 200 talented authors worldwide, unleashing readers’ fantasies with a full panoply of erotic romance subgenres, ranging from bdsm capture fantasy to yaoi, and including exceptional traditional favorites, contemporary and historical.

The company promotes itself through web and print advertising wherever readers of erotic romance may be found, creating a recognizable brand identity as the place to let your id run free and the people who unleash your fantasies. It is currently pursuing licensing agreements for foreign translations, and developing a print program of 2 to 5 titles per month. From 2004 to 2008, Loose Id experienced unprecedented growth, with revenues increasing by as much as 700% annually. Profitable since its second quarter, fiscal responsibility is the corporate priority in all business dealings.

Since opening its doors, Loose Id has sold over 1 million books. As a company, Loose Id strives to provide the stories readers want and the service they deserve. It is committed to profitability, good corporate citizenship, fair contract practices, and developing talented authors through editorial support. Loose Id also turns its eyes to the future, with managed expansion into emerging markets such as virtual reality and interactive storytelling.

Ultimately, it is the company’s ability to unlock the doors to perception, enrich readers lives, and unleash their fantasies that drive corporate success and its ability to push romantic fiction to the edge and beyond.

Loose Id is love unleashed. We’re taking romance to the edge.

I am Treva Harte. I am the Editor-in-Chief of Loose Id and a founding member of the company. From 1988 to 2008 I was a Trademark Examining Attorney for the U.S. Patent and Trademark Office. I hold a B.A. in English Literature with High Honors from the University of Arizona and an M.A. and J.D. from the University of Virginia. I am a member of the Virginia Bar Association, the District of Columbia Bar Association and the Romance Writers of America.

What do you publish?

Erotic romance and some related genres like Science Fiction or Mystery if there is substantial erotic romance in the story.

Do you publish digital, audio and/or print?

Digital and print.

What is the price range of your books?

E-books are from 99 cents to $7.99.  Most of the books are mid-range from that.  Print can be higher.

How many authors have you published?

Over 300 have been published with us.

What is the length of your contract? 

A minimum of three years.  Two more if we do print.

What royalty rate do you pay?

Forty percent from our site sales, 50 percent of what we receive from distributors.

What genre(s) are you most interested in at this time?

We love them all but we are a little low on I/R and ménage.

How long is the average time from acceptance to publication?

It depends on how many manuscripts we have at any given time but the minimum is likely to be three months.  We can compress it if we must or lengthen it if it is for a time specific release (like a holiday story.)